Introduction
- Why learn PLG principles?
- PLG definition
- Who grew through PLG?
- Sales-Led, Marketing-Led and Product-Led Growth
- Key benefits of Product-Led Growth
How can a product generate revenue by itself?
- How can a product sell itself?
- How can a product generate new revenue?
- How can a product prevent revenue churn?
- How can a product generate expansion revenue?
- How can a product prevent revenue contraction?
- How can a product generate reactivation revenue?
Pillars of Product-Led Growth
- Three pillars of PLG
- Designing for the end user
- Delivering value before capturing value
- Investing in the product with go-to-market intent
PLG acquisition business models
- Introduction to acquisition business models
- Freemium
- Free Trial
- Ungated
- Freemium 2.0: Reverse Trial
- Self-service demo
- Selecting a model
Self-service funnels & loops
- Funnels introduction
- Acquisition
- Activation: importance & how to define the metric
- Activation: improving it & going beyond activation moment
- Retention
- A framework to improve retention
- Monetisation
- Satisfaction
- Loops introduction
- Funnels vs. Loops
Sales for a PLG company
- How do Sales fit in PLG companies?
- Product-Led Sales
- Product Qualified Leads
Becoming a PLG company
- When to go PLG?
- What does it mean to 'become product-led'?
Conclusion
- Course recap
