The Psychology of Persuasion and Influence with Phil Hesketh
  • About This Course
  • Psychological Drivers: 1 - Love, 2 - Importance & 3 - Belonging
  • Psychological Drivers: 4 - Belief
  • Psychological Drivers: 5 - Certainty & Uncertainty
  • Psychological Driver: 6 - Need for Growth
  • Psychological Driver: 7 - Need for a Place
  • First Impressions ~ How They’re Formed and How to Form a Good One
  • How to Read Body Language and the ‘Tells’
  • How to Put Things Right When You’ve Put Things Wrong
  • How The Roman Empire, The Beatles, and the Titanic really failed
  • How to develop trust and how to measure it
  • Next steps
The Perfect Pitch: How to Tell Them What They Want to Hear
  • About This Course
  • An Introduction: Why Pitching is Important
  • Key Steps to a Perfect Pitch: Being Concise
  • Key Steps to a Perfect Pitch: Solving their Problem
  • Key Steps to a Perfect Pitch: Telling Them What They Want to Hear
  • An Example Pitch: The Pixar Pitch
  • Next Steps
How To Break Habits with Gavin Presman
  • Introduction
  • Slicing
  • Situation
  • Stacking
  • Stating & Celebrating
  • Next steps
Public Speaking Masterclass with Alan Stevens
  • About This Course
  • So You've Been Asked to Make a Speech or Presentation: Key Questions
  • Assessing Your Audience
  • Objectives
  • What Do They Want To Hear?
  • Deciding Your Outcomes
  • Preparing to Speak
  • Controlling your Nerves
  • Speaking Like A Professional
  • Next Steps
Reputation Management with Alan Stevens
  • Introduction
  • Recognising Risk
  • Alertness and Monitoring
  • Positive Action
  • Responsiveness
  • Being the Best
  • Case Study: Ratners
  • Next Steps
Sales Skills Masterclass with Phil Hesketh
  • About This Course
  • The Number One Universal Killer Question in Selling
  • The Importance of Establishing the Clients Expectations
  • How to Close the Sale Without Sounding like a Salesman
  • People Buy Emotionally and Justify Logically. What to Do About It
  • Being Prepared for Objections
  • Next Steps