THE 10 RULES FOR FACEBOOK ADS
  • Welcome!
  • Rule #1 THE 4 CAMPAIGN STRUCTURE
  • RULE #2: 1 AUDIENCE (MAX) PER AD SET DURING TESTING
  • RULE #3: MINIMUM AUDIENCE SIZE 800K+
  • RULE #4: CUT ADS/AD SETS THAT ARE ABOVE AVERAGE (CPR)
  • RULE #5: COMBINE AD SETS IF AUCTION OVERLAP IS 15%+
  • RULE #6: SCALE BY 5-20% AFTER $50/DAILY
  • RULE #7: STACK AUDIENCES WHEN SCALING
  • RULE #8: LAUNCH NEW ADS INTO LOW PERFORMING AUDIENCES
  • RULE #9: DUPLICATE PROVEN ADS INTO PROVEN AUDIENCES
  • RULE #10: MAXIMIZE PIXEL DATA SETTINGS
  • BONUS RULE #11 NEVER CUT AN AD WITH THE HIGHEST AMOUNT OF SPEND AND HIGHEST NUMB