Introduction
  • Introduction
Marketing Elements
  • Introduction
  • Marketing vs Selling
  • People don't want to be sold.
  • Buyer persona and its purpose
  • Goals and performance indicators
  • Copywriting
  • Having your own website
Sales Funnel
  • What is a sales funnel?
  • The AIDA model
  • Awareness
  • Interest
  • Desire
  • Action
Website Structure
  • Objectives
  • Responsive web design
  • Single column design
  • Less colors is more
  • Landing pages
  • Landing pages and the AIDA model
Types of content
  • Information content
  • Entertainment content
Content formatting
  • Introduction, body and conclusion
  • Introduction
  • Content body
  • Conclusion
  • Short form content
  • Long-form content
  • Content format list
Content idea generation
  • Consuming content
  • Ideas from audience
  • Brainstorming session
  • Generating new content from old content
  • Content curation