How to choose media that reach your market
  • Understand your market
  • Understand the editor's needs
  • Find and choose publications
Developing articles that show your abilities
  • Essential motivators: 'fear' and 'greed'
  • Show that you understand your clients' needs
  • Show you are efficient at getting results
Meeting the publication's needs (and your own)
  • Presenting your article idea to the editor
  • Good results in working with editors
  • Content marketing and social media
  • Summary and review
Notes and work sheets
  • Notes and work sheets