INTRODUCTION TO EMAIL MARKETING
  • How Brands Use Email Marketing
LIST BUILDING AND MANAGEMENT
  • The Basics of List Building and Management
  • The Dos and Don'ts of List Building
CREATING EFFECTIVE EMAILS
  • A Quick Guide to Email Types
  • Elements of an Email
  • Creating Effective Emails – Best Practices
  • Email Copywriting and Content Essentials
  • The Basics of Email Analytics