Introduction to Email Marketing
- How Brands Use Email Marketing
- The Anatomy of a Successful Email Marketing Campaign
- The Role of Email in Multichannel Marketing
- Email Communication Strategy: What, Why, and How?
- Harnessing the Power of a Subscription
- Treating Your Email Newsletter Like a Product
List Building and Management
- The Basics of List Building and Management
- What’s a Good Email List?
- The Dos and Don'ts of List Building
- Using Lead Magnets to Build Your List
Creating Effective Emails
- A Quick Guide to Email Types
- Elements of an Email
- Using Personalization in Email Marketing Campaigns
- Creating Effective Emails – Best Practices
- Email Copywriting and Content Essentials
- Email Opens: How to Write Catchy Subject Lines
- The Basics of Email Analytics
- Email Clicks: How to Get High CTRs
- Creating a Format for Your Content
- Attaching a Person to Your Email Communications
Deliverability and Compliance
- ESP’s Role in Email Marketing
- Spam and Blacklists
- List Hygiene
- Making an Appointment with Your Audience
Advanced Email Marketing
- Dynamic Content in Email
- Email Conversion. Converting Clicks to Sales
- The Secrets of Successful Testing in Email
- How to Test Your Subject Lines
