Introduction to Marketing Automation
  • Marketing Automation: What It Is and What It's Used For
  • Getting Started with Marketing Automation: Project Planning
  • Types of Automated Workflows
Marketing Automation Strategy
  • Launching Your First Marketing Automation Project
  • Defining Your Marketing Automation KPIs
  • Setting Up Your Tagging and Scoring Strategy
Use cases
  • Making a Good First Impression with Welcome Emails
  • Building Customer Loyalty Through Personalized Experiences
  • Running an Online Course with Emails
  • How Companies Use Marketing Automation for Ecommerce
  • Abandoned Cart Emails
  • Post-purchase Communication