Introduction
  • Welcome & Introduction
Campaign Results and Matric
  • Google Ad case study, Campaign Structure and Matrix
  • How to calculate ROAS?
Campaign Structure & Create Google Ad account
  • How To Create Google Ad account
  • Campaign Structure
Create a NEW CAMPAIGN
  • Create a NEW CAMPAIGN & Goal
  • Campaign type, Website and Campaign Name
  • Bidding Strategy and Target Location
  • Keywords Match types help control which searches can trigger your ads
  • Ads Copy- Fill out Headlines and Descriptions
  • Set budget and Publish Campaign
Extra: Resources- GA4 + GTM Setup for eCommerce Tracking
  • Setup GA4 for eCommerce Tracking using Pre-configured Google Tag Manager (GTM)