Google Analytics 4 is a powerful tool for understanding and analyzing website traffic and user behavior. In this comprehensive course, you will learn everything you need to know to become a Google Analytics 4 expert, from setting up your account to advanced tracking and reporting techniques.
This course is designed to teach beginners the fundamentals of Google Analytics 4, the latest version of Google's web analytics platform. Students will learn how to create an account, set up tracking, and interpret data to make informed decisions about website performance. The course covers key concepts such as event tracking, conversion tracking, and data analysis. By the end of the course, students will be equipped with the skills to effectively use Google Analytics 4 to improve their website's performance and achieve their business goals.
The course is divided into seven modules that cover the following topics:
Module 1: Introduction to Google Analytics 4
What is Google Analytics 4?
Understanding the difference between Universal Analytics and Google Analytics 4
Creating a Google Analytics 4 account
Navigating the Google Analytics 4 interface
Module 2: Setting up Tracking
Understanding tracking codes and how to install them
Setting up tracking for a website
Setting up tracking for mobile apps
Module 3: Basic Reporting
Overview of basic reports in Google Analytics 4
Understanding key metrics such as pageviews, users, and sessions
Filtering and segmenting data to gain insights
Module 4: Event Tracking
Understanding events and their importance in tracking user behavior
Setting up event tracking in Google Analytics 4
Interpreting event data and using it to optimize website performance
Module 5: Conversion Tracking
Understanding the importance of tracking conversions
Setting up conversion tracking in Google Analytics 4
Measuring conversion rates and using data to optimize website performance
Module 6: Data Analysis
Overview of Google Analytics 4's data analysis tools
Understanding data visualization
Using data to identify website strengths and weaknesses
Module 7: Advanced Features
Understanding advanced features such as cross-domain tracking and user ID tracking
Setting up advanced features in Google Analytics 4
Using advanced features to gain deeper insights into user behavior
By the end of this course, you will have a deep understanding of how to use Google Analytics 4 to gain insights into your website's performance and user behavior, and the skills to optimize your website and marketing campaigns for maximum results.
