- Google Tag Manager Overview
- Setup GTM with Google Analytics and Website
- Tags, Triggers, and Variables
- Implement a GA4 Event using GTM
- Tag Manager Preview Mode for Testing
- Application of Variables in GTM
- Using Debug View with GTM
- Custom Definitions
- Using GTM for Generic Tag Management
- Overview of Other Triggers, Tags, and Variables in GTM
- Overview of the Data Layer
- Admin Settings in GTM
- Summary and Way Forward
What you'll learn
- Learn the basics of Google Tag Manager in 2022
- Learn how Google Tag Manager is connected to the website and Google Analytics
- Understand the steps to create a basic tags and triggers
- Learn how GTM is used for tag management of third party software
Description
In this course, you will learn:
1. What is Google Tag Manager and why it is important to learn the subject
2. How GTM works with Google Analytics and live websites
3. How to configure events, tags, and triggers using GTM, we will see 2 use cases.
4. How GTM is structured and what steps you can take to learn more, after this course.
Reviews from my Google Analytics courses on Udemy:
An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, and the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.
--Oren
Really an amazing course... super-detailed!! This is the place to start ... he takes from absolutely 0 to 100.
--Toshiba
This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.
--Mujaheed Abdul Wahab
Just a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started! He does a fantastic job explaining the different sections of Analytics and what key terms mean.
-- JJ Kennedy
He has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager.
-- Arun
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About the instructors
- 4.56 Calificación
- 25500 Estudiantes
- 11 Cursos
Rudranil Chakrabortty
Online Marketing Professional and Instructor
Rudranil Chakrabortty is an online marketing professional with several years of experience in handling marketing for software products and services. He is a business management graduate from the Indian Institute of Management and he has also got a degree in Engineering.
In his stint as a marketing professional, he has handled various lead generation tools and websites for multi-million dollar businesses catering to all parts of the world.
While working with some of his clients, he gained interest in working independently in online marketing. Along with that, he plans to develop online educational courses that can benefit everybody. Rudranil believes that every course should be complete in itself. It should help the student understand concepts that are the foundation for the topic, which means exploring the nuts-and-bolts of the topic.
Student feedback
Course Rating
Reviews
good course .I learn a lot of things from the course.