Introducing our latest course from the Audacious Academy Basics Series, "Handling Bad Reviews Like a Pro: Strategies for Food and Drink Entrepreneurs."
In this comprehensive course, you will learn how to turn negative feedback into positive action.
Note: As part of our "The Basics" series, this course is designed for food and drinks entrepreneurs at the beginning of their entrepreneurial journey. It also works as a refresher for more experienced food entrepreneurs.
As a food or drink entrepreneur, bad reviews are inevitable. However, with the right strategies in place, you can turn these negative experiences into opportunities for growth and improvement. In this course, you will learn how to:
Deal with the emotional blow of a bad review
Reframe your thinking about bad reviews
Use bad reviews as a way to gather valuable feedback and improve your business
Respond professionally and positively to negative reviews
Improve your online reputation and attract more customers
Throughout the course, you will have access to practical tips and real-life examples to help you apply what you learn to your own business. We'll also provide share with you the tools we use in our own businesses to monitor our online reputation.
With the knowledge and skills you'll gain in this course, you'll be able to take control of your online reputation, attract more customers, and ultimately grow your business.
Enroll now and take the first step towards turning negative feedback into positive action for your business.
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I was born and raised on an isolated farm, where we kept bees and had an amazing kitchen garden where most of our meals came from. This started a lifelong love affair with food.
In my late teens moved to London, UK, to study design and marketing.
During this time, I worked as a line cook in pubs and restaurants to support myself, learning to cook professionally before pivoting back into marketing and working with some of the UK's finest ad agencies as a copywriter and brand strategist.
After moving to Canada, I co-founded Nourish Food Marketing and helped grow it to become Canada's largest marketing agency specializing in working with food and drink clients. I sold my shares in Nourish in the summer of 2022 to be able to focus on my drink startup, Auralis Botanical Brewing.
Auralis achieved national distribution within six months of being launched, and we are currently in discussion with our first US distributors.
A few food brands I have worked with throughout my career
Bento Sushi, consumer marketing
ASR Group, Redpath Sugar - all marketing strategy and execution, outsourced marketing department
Maple Leaf - consumer marketing strategy, execution
McCormick Spices - b2b marketing strategy, execution
Compass Group - marketing strategy and execution, universities and students
Restaurants Canada - RC Show marketing
Non-food brand marketing experience:
Sony, Xerox, Adobe, Air Canada, American Express, Canon
What else should people know about me?
Work
I also own a food marketing consultancy, Audacious Food Marketing, helping mission-driven food and drink manufacturers launch and scale.
I teach branding and marketing at Food Ventures, mentoring newly minted food entrepreneurs.
Personal
I love sailing, which I learned during my time as a Navy Cadet.
I am a lifelong geek and have always been fascinated by stuff that goes "beep".
I enjoy reading, and I always have a huge stack of different books, from non-fiction to trashy crime novels.
