Introduction & Fundamentals of Marketing
  • Introduction
  • Meaning of Marketing
  • Traditional Marketing and its problems
  • Meaning of Inbound Marketing
  • Example of Traditional and Inbound MArketing
  • FREE RESOURCES
Inbound Marketing Why and Fundamental concepts
  • Terms used in Inbound Marketing and Basic Concept
  • Inbound Marketing - Fundamentals
  • Why we need to focus on Inbound Marketing
  • Inbound Marketing - Hotel Use Case
Methodology of Inbound Marketing
  • Overview of methodology and steps
  • Inbound Marketing for Hotels
  • Why Blog and SEO are important
  • Social Media Channels used in inbound marketing and their audience
Inbound Marketing Steps after attarcting customers
  • Convert to Leads - Call to Action
  • Convert Leads into Customers
  • Delight & Engage with your customers
  • BONUS LECTURE
Inbound Marketing - Basics of Contents
  • Overview of Various Contents
  • Video, GIF, Poll as content
  • Demo of Invideo
  • Some tools to create good contents
  • Social Media Marketing Strategies
BONUS SECTION
  • BONUS LECTURE