The founder of Assertive Way LLC, Ivna, didn’t allow her severe passivity, shyness and social anxiety impede her to experience school and corporate career across 4 continents, 5 countries, 9 cities and 5 industries.
Through a lot of self-reflection and diverse experiences, she was able to overcome the challenges that could have held her back from having a fulfilling life. Now she feels emotionally free with assertive, confident beliefs and attitudes.
She noticed the critical role of assertive communication in realizing the potential of colleagues, employees and on herself. She then decided to fulfill her mission of helping others to realize their potential by becoming more confident and assertive.
She has an MBA from INSEAD in France / Singapore and an Engineering degree from the Technological Institute of Aeronautics (ITA) in Brazil.