Introduction
  • Introduction
Module 1: Building a brand customers will love
  • How To Build A Super Brand
Module 2: Defining your customer profile and the problem your brand solves.
  • Who is your customer?
  • Positioning Your Brand
Module 3: Brand Messaging & Identity
  • Brand Messaging, Brand Values, Tone of Voice & Personality.
  • Brand Identity: Logos, typography, imagery and colour palettes.
  • Further Reading