Thought leadership content is one of the key tools for building a strong brand. However, it requires more than just providing an opinion on a topic or offering new bits of information. Thought leadership content is a strategy individuals or brands use to cement themselves as experts or authoritative sources of information their audiences consider valuable. Thought leaders usually have a desire to freely impart knowledge using company resources and data to back their opinions and expertise.
Quick facts:
- 65% of businesses already include thought leadership in their content marketing
- 29.5% more are planning to start doing so soon
Incorporating thought leadership into your wider content strategy can help in three ways.
1. Establish Brand Credibility and Authority
2. Generate Backlinks, Shares, and Mentions
3. Attract Potential Clients
Thought leadership creates differentiation across social media, search, and other channels by delivering value to audiences. It builds a case for audiences to become leads for customers by showing them that the brand is invested in its trade. Audiences can see that the brand invests in deeply understanding the industry and the product/service.
After surveying and interviewing hundreds of marketers and industry experts, we’ve created a workflow for building a powerful thought leadership strategy. In this course, we’ll tell you what thought leadership is, how to create effective thought leadership content, and how to use it to stand out and connect with your customers.
Integrating disparate enterprise applications within an organization using TIBCO Business Works Container Edition (BWCE)
Shane Phillips is the CEO of The Phillips Group, a management consultancy which works with boards and CEOs to help them realize their vision and achieve their organizational objectives. The company was founded by his father, Carlton A. Phillips, in Canada in 1984. Helping people with their careers has been a family tradition at The Phillips Group for more than 36 years. Shane has a Bachelor’s Degree in Psychology from the University of British Columbia and an MBA from The London Business School. Over the years Shane has personally helped thousands of people with their careers.
