The journey of a pet business owner
  • Introduction
  • How I went from local dog walker to pet industry leader
  • Why you should start a pet business?
  • The Three Ways you can grow your Pet Business.
  • Five Keys to Success in your Pet Business 1 (Price)
  • How to increase your prices without losing clients.
  • How to launch a Premium Pet Business and the Psychology of Pricing.
Positioning
  • Positioning - How to position yourself as the best Pet Business in your town?
  • How to position yourself as the 'Expert' Pet Professional in your town.
  • Ten simple positioning strategies for pet business owners.
Storytelling
  • How to use personality to market your Pet Business.
  • How to tell your origin story.
  • How to use storytelling to grow your Pet Business.
Specialising
  • How to be specialised in your Pet Business.
  • How a USP will help you grow your Pet Business.
  • How to successfully promote your Pet Business.
  • Why follow up is so important for your Pet Business.
  • Recap of the Five Keys to success in your Pet Business.