- Introduction
- First impression of your store.
- How to get traffic.
- Conversions or How to Convert Traffic into Sales.
- Customer retention
- Must-have marketing features and Shopify apps.
- Summary
It has taken years for Shopify to grow to its current level, and now is the dawn of fair competition in e-commerce. Shopify is more principled than most people would think, it is in many respects a driver for social equality. It has made e-commerce more affordable, more accessible, and more competitive than ever before. It has become a serious contender in the industry for its ability to give newly found businesses access to the global market with its comprehensive platform. So in this course, I’ll be going, step-by-step, and showing you how to effectively market your Shopify store. We will start with the process of analyzing the first impression of your store and work on gaining traffic in order to convert it into sales. We will go through customer retention and analyze retention strategies. Discuss eCommerce features and apps that you can take advantage of.
The main goal of this course is to help you to upscale your Shopify shop and increase conversion rate. The videos you are about to watch are created for those who already managed to launch their Shopify Stores and now are intended to establish a marketing strategy and accelerate sales. No previous marketing experience is needed.
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Hi there! My name is Polina and I am Shopify Expert. Currently, I am working as Digital Marketer for Shopify stores. For the last four years, I keep analyzing online shops and working on improving e-commerce businesses on a daily basis. I have collected my experience and my knowledge in order to share them with you.