Introduction
  • Welcome To The Course
  • What is Boom?
Getting Started
  • "Hello World" - Discover Your Marketing Genius
  • An Overview Of The Boom Mindset
  • An Overview Of Objects And Methods
Insight
  • An Overview Of The Insight Object
  • Identify Needy People
  • Exercise - Insight.defineYourTarget()
  • Locate The Path To Satisfaction
  • Exercise - Insight.fillNeeds()
  • Tap Into Your Most Valuable Resource
  • Exercise - Insight.valueFeedback()
  • Gauge People's Love/Hate Ratio
  • Exercise - Insight.valueRatingsAndReviews()
Awareness
  • An Overview Of The Awareness Object
  • Be Better, Different, And Unique
  • Exercise - Awareness.beUnique()
  • Make Sure They Remember You
  • Exercise - Awareness.beMemorable()
  • Grow Your Empire
  • Exercise - Awareness.buildAPresence()
  • Make It Easy For Fans To Brag
  • Exercise - Awareness.helpUsersShare()
Emotion
  • An Overview Of The Emotion Object
  • Open The Portal To Persuasion
  • Exercise - Emotion.targetEmotion()
  • Ignite Strong Desire
  • Exercise - Emotion.useVisuals()
  • Bring Logical And Emotional Together
  • Exercise - Emotion.useEmotionalWords()
  • Create Desire 10X
  • Exercise - Emotion.useVideo()
  • Speak To The Heart, Not To The Head
  • Exercise - Emotion.focusOnBenefits()
Clarity
  • An Overview Of The Clarity Object
  • Proactively Destroy Clarity Barriers
  • Exercise - Clarity.answerTheirQuestions()
  • Create An Environment Of Clarity
  • Exercise - Clarity.keepItSimple()
  • Communicate With Precision
  • Exercise - Clarity.provideDetails()
  • Point The Way To Action
  • Exercise - Clarity.tellThemWhatToDo()
Trust
  • An Overview Of The Trust Object
  • Show Them You're Reliable
  • Exercise - Trust.beConsistent()
  • Here's The Truth... Don't Lie!
  • Exercise - Trust.beHonest()
  • Sound Like They Do
  • Exercise - Trust.speakLikeTheySpeak()
  • Show How Others Love You
  • Exercise - Trust.useSocialProof()
Value
  • An Overview Of The Value Object
  • Give Until It Hurts
  • Exercise - Value.beGenerous()
  • Choose Quality Over Quantity
  • Exercise - Value.focusOnQuality()
  • Put Valuable Things In Important Places
  • Exercise - Value.makeItObvious()
  • Give Before You Get
  • Exercise - Value.offerValueInAdvance()
Satisfaction
  • An Overview Of The Satisfaction Object
  • Create A Feeling Of Exclusivity
  • Exercise - Satisfaction.buildATribe()
  • Train Them To Love It
  • Exercise - Satisfaction.demonstrateBenefits()
  • Turn Frustration Into Appreciation
  • Exercise - Satisfaction.makeSupportEasy()
  • Show Them They Matter
  • Exercise - Satisfaction.respondQuickly()
Functions
  • An Overview Of Functions
  • Function - Set Up An App Store Listing
  • Function - Create A Blog Post
And Finally...
  • Thank You And 2 Simple Requests
  • Bonus Lecture: What's Next For You?