Introduction, Account Hygiene & Right Account structure
  • Introduction: What will this course cover?
  • Setting the right Campaign Settings
  • How to check that you have the right account structure?
  • How to write awesome ads that convert?
How to do bid adjustments to get maximum ROI
  • Understanding Bid Adjustments
  • How to decide which keywords to bid higher on?
  • Show your ads only on the devices that convert?
  • How to show your ads to right people in right locations?
  • How to choose the right TIME for your ads?
Preventing Irrelevant clicks
  • How to choose negative keywords & how to add them to your campaign?