- Meet your tutor, Catherine Every
- An introduction to the course
- What is the aim of a case study?
- What elements does a case study need to include?
- How to put together a case study
- How to get the tone of your case study right
At its most basic level, a case study is a simple thing: it’s a description of a project. But if you think about case studies in those terms, you’ll be missing a vital opportunity to give powerful examples of:
In other words, case studies are some of the valuable things you can have in your marketing toolkit.
In this course, I’ll teach you how to take the plain facts of projects and turn them into compelling case studies that help you to win new clients and position you as the expert in your field.
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Catherine Every is a UK-based freelance copywriter with nearly 20 years’ experience. As well as providing copywriting expertise to local, national and international businesses, she also trains business owners and marketing professionals in the basics of copywriting, helping them to overcome their fear of the blank page by equipping them with the skills they need to get results from their words.