Welcome to How to Write a Winning Marketing Plan
  • Introduction & Course Overview
  • Course Materials & Resources
Why Do You Need a Marketing Plan?
  • The Benefits of Creating & Maintaining a Marketing Plan
Conducting Market Research
  • Market Research Methods
Describing Your Company
  • Defining Your Target Market, Products & Services, UVP, Mission & Vision
Assessing Your Business
  • Conducting a SWOT Analysis
Establish Marketing Goals
  • Marketing Goals & Business Strategy
  • How to Create SMART Marketing Goals
Tracking Your Marketing Results
  • Metrics & Tools to Measure Your Progress and Track Results
Understanding the 4 P’s of Marketing
  • The Marketing Mix – Product, Price, Place & Promotion
Defining the 4P's of Your Business
  • Begin Creating Your Marketing Mix – Product Tactics
Price Tactics
  • The Different Types of Price Tactics & How to Use Them
Place Tactics
  • The Different Types of Place Tactics & How to Use Them
Promotion Tactics
  • The Different Types of Promotion Tactics & How to Use Them
Creating a Marketing Budget
  • The Elements of a Proper Marketing Budget, Allocation of Funds & Tracking
Conclusion: Putting It All Together
  • The Next Steps...
Bonus Section
  • Congratulations!
  • Bonus Lecture