- Introduction
- An introduction to the course
- Decide on the structure of your website
- Research your keywords
- Write so you're readable
Your website is your shop window to the world. A beautiful design will appeal to your visitors but if you want them to stay on your site and ultimately buy from you, the words you use are even more important.
In this course you’ll learn everything you need to make sure the content of your website is the best possible reflection of your business and does the job you need it to do.
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Catherine Every is a UK-based freelance copywriter with nearly 20 years’ experience. As well as providing copywriting expertise to local, national and international businesses, she also trains business owners and marketing professionals in the basics of copywriting, helping them to overcome their fear of the blank page by equipping them with the skills they need to get results from their words.