Welcome to Impact Entrepreneurship
  • Introduction to Impact Entrepreneurship
  • What you will get here
  • How to use course materials
Foundation
  • Impact Entrepreneurship
  • Starting from us
  • Beginners' mistakes
Idea Generation
  • How to Start
  • Process of brainstorming
  • Filtering ideas
Customers
  • Customer segmentation
  • Customer persona
  • Customer relationships
Customer needs
  • Strategic approach to customers
  • Understanding customer base
  • Mapping the problem
  • Customer-centric culture
Products and services
  • Scrutinising your product or service
  • Team
  • Prototype and further adjustments
Competition
  • Competition identification
  • Understanding competitors
  • Direct and indirect competition
  • Unique Selling Proposition
Promotion
  • Go-to-Market strategy
  • Promotion mix
SWOT Analysis
  • SWOT Analysis
Resources
  • Key areas of resources
  • People
  • Time
  • Physical resources
  • Money
Bonus
  • Business idea pitch tool
  • Bonus