INTRODUCTION TO INBOUND SALES
  • What is CRM and Inbound Sales? Why Should I Use It?
  • Understanding the Buyer’s Journey
  • Defining the Ideal Buyer Profile
  • Why Inbound Marketing Can't Exist Without Content
LEAD GENERATION WITH INBOUND MARKETING
  • How to Generate Leads Using Landing Pages
  • Nurturing Leads with Email Marketing and Marketing Automation
GENERATING SALES WITH INBOUND MARKETING
  • Moving Leads from Marketing Qualified to Sales
  • How to Sell via Email
POST PURCHASE MARKETING AND CUSTOMER RETENTION
  • Delight and Retain Your Customers: the Benefits of Loyalty Programs