- Introduction to Instagram Algorithm
- Types of Instagram Accounts
- All About Instagram Posts, Stories and IGTV
- All About Instagram Live, Reels and Direct Messages
- Best Practices for Content Ideation
- Tips for Creating an Effective Brand Strategy for Instagram
- Instagram Growth Hacks
- Understanding Instagram Analytics
What you'll learn
- How to set up and optimize your Instagram Profile for success
- How an Instagram business account is different from a personal account
- What an Instagram Business account is
- Features available for an Instagram Business Account
- What kind of content works on Instagram
- Defining and determining your content niche
- Knowing what type of content you should be putting out for your audience
- How to ensure consistency in delivering any kind of content for any brand
- Sharing content on Instagram via Posts, Stories, Reels, Highlights & IGTV
- Why it is important to design content keeping Instagram Specifications in mind
- Understanding the latest Instagram Algorithm using it to your advantage
- How to plan your content and measure its performance through Instagram analytics and other tools
- Advertising on Instagram via Facebook Ads Manager
- Tracking Instagram’s contribution to the return on investment of your campaign
- Using various tools and metrics to find the results you achieved after marketing on Instagram
Description
With over a billion monthly users, Instagram is the sixth most used app in the world today.
In fact, surveys have shown that over 81% of people use Instagram to help research products and services.
When launched, Instagram was simply a photo-sharing and social networking application. Now, it has evolved into a platform where you can share images, videos, short and long-form of video content, and even written guides. Hence, it has become a medium through which businesses, brands, and influencers can find and connect with their target audience effectively.
From sharing funny memes and short 10 second videos to sharing detailed guides and long one-hour videos, Instagram makes it possible for you to do all that and more.
This is why using Instagram Marketing for products and services has become extremely important if you want to upscale your business.
Why use Instagram Marketing?
A major difference between Instagram and other social media platforms is that Instagram is a visual platform. This means that even though you can add text, the app itself gives preference to photos and videos.
It has been proven that viewers retain up to 95% more information while watching a video as compared to just 10% while reading something.
As a result of this, top and local brands in the world are now using Instagram Marketing. With Instagram Marketing, they have the opportunity to be as creative as they want and promote their products or services through visually compelling and eye-catching graphics. And in turn, are able to drive a considerable amount of sales towards their businesses.
Not using the features available on Instagram would result in you missing out on what the app has to offer.
What is this Instagram Marketing Masterclass about?
This Instagram Marketing Masterclass is divided into 5 lectures with each lecture focusing on important aspects that will contribute to Instagram Growth.
Understand how Instagram Algorithm works:
Why do some posts from some brands show up more than others? How does Instagram decide which content you like to consume? To answer these questions and more, understanding how the Instagram Algorithm works is extremely important. In this lecture, the trainer will explain how the Instagram Algorithm has evolved over the years and the parameters it takes into consideration now to rank content.
Types of Instagram Accounts
In this lecture, the trainer explains how Instagram has grown in recent years and why it has become so important for every brand in the world. Along with an overview of all the topics covered in the upcoming lectures, you will also be introduced to Instagram basics like setting up your profile.
Decide your Content-Type:
Even though Instagram is a highly visual platform, there are some industries for which long-form written content can get long-lasting results. The content type you choose will depend on other variables also including the purpose, objective, and much more. This lecture on content types explains all these things and more.
Content ideation
Whether you’re a Blogger, Instagram Influencer or a brand running Instagram ads, there are chances you post content under a certain topic or category. These categories are called niches. Once you’ve identified your niche, you can focus your efforts on creating content. To create quality content it’s important to understand the content formats available on each platform and align your content with the said formats. Once you understand the content alignment you need to figure out which content format works best for your brand/business and stick to content in that particular field.
In this lecture, the trainer explains how you can indentify your niche, figure out content alignment and content formats which will work best for your Instagram page
Creating Effective Brand Strategy
An effective strategy will help you build a strong brand. You need the right strategy to create a connection with your audience because if they can’t connect with you or your brand you might end up losing your followers. This lecture will explain all about building a flawless brand strategy.
Instagram Growth Hacks
It’s not only important to create good content in the right formats but you also need to apply the right tactics for your content’s maximum reach to the audience. In this lecture, the trainer helps you with hacks to ensure that your content is reaching out to more number of people.
Instagram Analytics
Instagram Analytics helps you understand the performance of your posts and accounts overall and you can use this information for creating content strategy and marketing campaigns. It also helps you understand who’s your audience, when they’re active and what kind of content do they engage in. This lecture is all about that.
Following the steps mentioned in this masterclass will help you create a great profile for your business/brand on Instagram. It will also help you in understanding what to post, when to post and how to post it on the platform for optimized results.
Who should watch this Masterclass?
This masterclass is perfect for people who want to leverage the power of social media marketing through Instagram. Even if you are an absolute beginner, you have nothing to worry about. This free masterclass covers all the basics of not only setting up but also optimizing your Instagram profile for success. Here’s who can benefit from this Instagram Marketing masterclass:
Students
Business Owners
Startup Founders
Working Professionals
Anyone who’s interested in learning more about Instagram
You will also get:
-Fast and Friendly Support in the Q&A section
-Certification of Completion from the Indian Institute of Digital Education.
About the Trainer:
Aditya Shastri is a Content Developer, Marketing Expert, and Head of Learning & Development at IIDE.
Being a skilled content strategist and Instagram marketer, he has an in-depth knowledge of today’s Social Media scenario and how you can use it in the best possible way. He has been a part of the corporate training team for companies like Publicis WorldWide, Godrej Professionals etc. while also being associated with leading Digital Marketing Agencies like Kinnect, Schbang, Foxymoron, and more.
His cheerful demeanor combined with the ease with which he can simplify the most complicated subjects make him the ideal trainer to learn Instagram Marketing from.
So don’t forget to have a pen and notepad to take down all the valuable insights you will receive in this Masterclass.
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IIDE - The Digital School
Professional Digital Marketing Courses by Top Experts
IIDE is India's #1 Digital Education Institute offering Online, Offline, Live, Short-Term & PG Courses in Digital Marketing. Get future-ready today!
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Our courses have been designed in collaboration with industry experts, keeping in pace with the latest concepts and skills of the digital world.
All the courses are structured to impart in-depth subject knowledge with a prime focus on keeping the subject matter interesting and easily understandable at the same time. Our courses make use of small topic-wise videos which make information absorption easy.
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its good informative. thanks
perfect masterclass! Crisp and relevant information!
Loved all the information it gave us!
notes section not visible in mobile
I need more examples