Introduction
  • Introduction to the Course
  • Introduction to the World of Retailing
  • What is Retailing?
  • Examples of Retailers
Value Addition by Retailers
  • Do Retailers Add Value?
  • How Retailers Add Value
Role of Retailers
  • Role of retailers in Supply Chain
  • Integration : Vertical and Horizontal
  • Distribution Channel
  • Structure of Retailing: US vs China
Significance of Retailing
  • Social and Economic Significance
  • Corporate Social Responsibility
  • Largest Retailers
Opportunities in Retailing
  • Management Opportunities
  • Entrepreneurial Opportunities
  • Career Opportunities
Retail Management Decisions
  • Strategic vs Tactical Decisions
Retail Strategy
  • Types of Competition
  • Identifying Customers
  • Key Identifications in Retail Strategy
  • Key Variables in Retail Strategy
Ethics and Retailing
  • Ethical Situations for a Retail Manager
  • Checklist for Making Ethical Decisions
  • What Can You Do?
Misconceptions
  • Misconceptions About Careers in Retailing
  • Why You Should Consider Retailing