Introduction
  • What Is It?
  • Myths and Misconceptions
  • Common Mistakes
How it works
  • How does it work?
  • Getting Started
  • Marketing Automation for Beginners
Examples
  • Example: Automated Lead Nurture
  • Example: Lead Capture and Fulfillment
Strategy
  • How do you measure the ROI of Marketing Automation
  • The problem with 'Marketing Automation'
  • How I think about Marketing Automation
  • Key Marketing Automation Metrics (what do I track?) Part 1
  • Key Marketing Automation Metrics (what do I track?) Part 2