- Content Analysis - Methods
- Content Analysis - Strengths and Limitations
- Content Consumption
- Content Strategy - Some Statistics
- User Character and Behaviour
- Customer Offers
- Purpose of Content in Marketing
- Role of a Content Manager
This course covers the topics of Content Analysis and Content Strategy.
These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign - be it be online or offline.
There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will make you understand Content Analysis which helps in conducting a research of your content and provide knowledge, new insights, a representation of facts and a practical guide to future action required for your content creation and management process.
This course further covers the topic of content strategy which plans the creation, publication, and governance of useful, usable content — in all mediums. A Content Strategy is made as it enables the use of all resources of content which a brand has at that point of time.
Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help you have a basic understanding of content analysis and evolve an optimal content strategy for your brand.
I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.
Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.
I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.
I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.