Welcome
  • Welcome
Getting Started With Email
  • Introduction - Why Email?
  • Identify Your Purpose & Setting Objectives
  • Email Marketing Examples
  • (Recap) Reinforcing The Principles Of Email
Planning A Successful Campaign
  • Six Key Factors Underpinning A Success Campaign
  • (Quiz) Planning A Successful Campaign
Measuring Performance
  • Core Metrics To Monitor Performance
  • (Quiz) Measuring Performance
Optimizing Performance
  • How To Test & Optimize Performance
  • Best Practices Of Email Testing
Selecting Systems & Tools
  • Email Tools - Choosing The Right Email System
Summary
  • Final Thoughts