- Introduction
What you'll learn
- Standard reports
- Analyzer reports
- Insights
- Revenue Cycle Model
Description
Welcome to this course, the only course you need to learn to create your strong foundation on Marketo reportings.
Why you should join this course?
Within the next 45 minutes in this course, you will be going to learn:
1) Types of reports
2) What are their purposes
3) How you can use them
4) Importance of analyzer reports
5) RCM overview
Different people have a different view of looking at reports, people at the execution level want to look at the performance of their applied tactics. People at team management want to see the reports from a project success perspective. The same goes with top management, they do not care about what you are doing at ground level, they have the resources to think and take care about, they just want to know their return on investments from their marketing investments.
Extracting the report is one thing. Preparing the dashboard is one thing. Showing the numbers is one thing.
But do you know what is most important to know, why you need these reports? Your management is not a tech-savvy, nor your sales team, they will ask you their requirement. It is your job to identify the needs and answer them back with the correct reports.
Reporting is extracting the answer out of your previous campaigns, to see the gaps if there are any. To correct your course of actions to achieve organizational goals.
Reporting is important to see, where your efforts and money are wasted. Where you can optimize your programs, where should you focus much? It is all about optimization and improvisations.
Proving your marketing effort is one of the key aspects, but the important part is improving.
Therefore, are we using reports to improve our campaigns or to prove our results?
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About the instructors
- 3.85 Calificación
- 3855 Estudiantes
- 9 Cursos
{{mkto.Academy}} | Academy for Marketo Trainings
Effortless Journey To Marketo Learning
What is mktoAcademy?
Marketo Academy is an online learning platform that provides resources and training for marketing professionals. It offers a wide range of courses for Marketo beginners, to become expert and administrator. The courses are designed to help marketers acquire the skills and knowledge they need to succeed in today's Marketo landscape. The content of the courses includes video tutorials, live sessions, and hands-on exercises.
Who operates mktoAcademy?
This is operated and managed by Sukesh Yadav. He is a full-time instructor and provides his mentorship to Marketo learners.
What do we do?
We have created a wide range of affordable learning programs to support every aspirant per their budget constraint.
We have created self-learning video courses, live classes, and personal support services to tackle real-time job challenges.
Why do we do it?
It is quite often seen, that people would not get the proper guidance, support, and training on the Marketo platform. Consequently, they got frustrated, and unnecessary pressure ruined their work-life balance. That's why we came up with our solutions to provide all the way possible support which would fit in their budget as well.
Student feedback
Course Rating
Reviews
Very, very thorough instructor!
video and sound quality is poor