Introduction to the Course
  • Welcome!
  • Who Should Take This Course
  • Why Do User Research?
  • ROI (Return on Investment)
  • What's Included in This Course
User Research Basics
  • What Is User Research
  • Requirements for Doing a Study
The User Research Toolkit: Study Methods
  • Study Methods in the Toolkit
  • Toolkit Method #1 Observation in the Wild
  • Toolkit Method #2 Ethnographic Interviews
  • Toolkit Method #3 Surveys
  • Toolkit Method #4 Cognitive Walkthrough
  • Toolkit Method #5 Usability Testing
  • Online User Testing Services Pros and Cons
  • A Few Good Reads
Pick The Right Method: Product Stage
  • Introduction To The Product Stages
  • Ideation
  • Prototyping
  • Development
Pick The Right Method: Questions
  • How Can I Make My Product Stand Out?
  • Will People Like it? Want They Want To Use It?
  • Is My Product Usable?
Pick The Right Method: Problem Areas
  • You've Got Competition
  • You Need To Decide On A Design
  • Users Are Leaving Your Product
Course Wrap-Up
  • Course Summary
  • Goodbye!