(Course I) Introduction: What is Copywriting?
  • What is Copywriting?
  • Let's See...
Copywriting Basics
  • Copywriting Basics: Why should you learn Copywriting?
  • Important Tips For This Course!!
  • Copywriting Basics: Science behind the usage of words
  • Copywriting Basics: Three Magical Wands
  • Copywriting Basics: Assignment for PowerWords
  • Assignment 1 - Beach Resort 99
  • Copywriting Basics: With and Without PowerWords
  • Copywriting Basics: Converting Features into Benefits
  • Copywriting Basics: What are headlines?
  • Copywriting Basics: How to write Headlines?
  • Copywriting Basics: What are Clickbait Headlines?
  • Copywriting Basics: How to write Clickbait Headlines?
  • Quiz
  • Assignment 2 - Clickbait Headlines
  • Copywriting Basics: What Are Taglines?
  • Copywriting Basics: How To Write Taglines?
  • Copywriting Basics: How To Write Product Descriptions?
  • Copywriting Basics: Threshold To Check Customer Response
  • Copywriting Basics: How Do Search Engines Work?
  • Assignment 3 - Slogans
  • E-Book For Section 1 and Section 2
Copywriting Triggers By Joseph Sugarman
  • Copywriting Triggers: Feeling Of Involvement And Honesty
  • Copywriting Triggers: Integrity And Credibility
  • Copywriting Triggers: Value And Proof Of Value
  • Copywriting Triggers: Justify the Purchase
  • Copywriting Triggers: Greed
  • Copywriting Triggers: Nature of Product
  • Copywriting Triggers: Current FADs
  • Copywriting Triggers: Establishing Authority
  • Copywriting Triggers: Timing
  • Copywriting Triggers: Desire To Belong
  • Copywriting Triggers: Desire To Collect
  • Copywriting Triggers: Curiosity
  • Copywriting Triggers: Sense of Urgency
  • Copywriting Triggers: Instant Gratification
  • Copywriting Triggers: Exclusivity, Rarity or Uniqueness
  • Copywriting Triggers: Human Relations
  • Copywriting Triggers: Exclusivity, Rarity or Uniqueness
  • Copywriting Triggers: Specificity
  • Copywriting Triggers: Simplicity
  • Copywriting Triggers: Guilt
  • E-Book For Section 3
How To Get Copywriting Clients?
  • Get Copywriting Clients: Welcome Lesson
  • Get Copywriting Clients: Ways To Get Clients
  • Get Copywriting Clients: Getting First Order
  • Get Copywriting Clients: Get Jobs via Newspaper
  • Get Copywriting Clients: Only Reasons To Work For Free
  • Get Copywriting Clients: How To Make Right Portfolio
  • Get Copywriting Clients: How To Practice Copywriting For Yourself
  • Get Copywriting Clients: Ways To Making Money
  • Get Copywriting Clients: An Issue
  • Get Copywriting Clients: How To Cash Copywriting?
  • Get Copywriting Clients: Experienced Copywriter
  • Get Copywriting Clients: How To Gain Experience?
  • Assignment 4 - Email Writing
  • E-Book For Section 5
Extras!
  • Copywriting: Six Additional Free Tools
  • Copywriting: Key Files
  • Copywriting: B to B and B to C Explained
  • Copywriting: White Paper
  • Copywriting: Last Lesson!
  • E-Book For This Course
  • Bonus Lecture
A Deep Dive into Behavioral Interview Questions and STAR Framework Responses
  • Question 1
  • Question 2
  • Question 3
  • Question 4
  • Question 5
  • Question 6
  • Question 7
  • Question 8
  • Question 9
  • Question 10
10 Most Common Templates
  • Introduction to templates
  • Email marketing template
  • Landing page template
  • Sales letter template
  • Product description template
  • Social media post template
  • Blog Post Template
  • Press Release Template
  • Ad Copy Template
  • Video Script Template
  • Website Copy Template
(Course II) Business Writing Course: Introduction (Basic Ideas & Information)
  • Introduction
  • User manuals or Instruction Manuals
  • Essential things for a user manual
Before You Write (Mindset Before We Start Writing)
  • Principles of writing a user manual
  • The difference between complexities and clear writing