Introduction & The Course Outline
  • Introduction & The Course Outline
Introduction to App Marketing and App Store Optimization
  • Introduction to App Marketing and App Store Optimization
  • Key Metrics for App Store Optimization
Keyword Optimization
  • Introduction to Keyword Optimization &Finding Root Keywords & Long Tail Keywords
  • Choosing Keywords
  • How to Select the Best Performing Keywords with Search & Chance Scores
  • Testing Keywords and Repeating Keyword Optimization Cycles
  • How to Test Keywords with Keyword Ranking History
  • How to Test Keywords with Category Ranking History
ASO for Apple App Store
  • Increasing Visibility in the Apple App Store
  • Increasing Conversions in the Apple App Store
  • Getting Featured in the Apple App Store
ASO for Google Play Store
  • Increasing Visibility in the Google Play Store
  • Increasing Conversions and Getting Featured in the Google Play Store
Apple Search Ads
  • Using Apple Search Ads for Low-Budget Paid Acquisition Campaigns
Utilizing Reviews, Ratings and Localization
  • Localization
  • Reviews and Ratings