- Getting Started
- What is Marketing?
- Common Marketing Types (I)
- Common Marketing Types (II)
- The Marketing Mix
- Communicating the Right Way
- Customer Communications
- Marketing Goals
- The Marketing Funnel
- Marketing Mistakes (I)
- Marketing Mistakes (II)
- Wrapping Up
What you'll learn
- Understand proven basic practices in Customer Marketing
Description
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Course Objectives:
Define your market.
Know the different types of marketing and ways to use them.
Learn effective ways of communicating with the customer.
Know how to set marketing goals and strategies.
Recognize common marketing mistakes and know how to avoid them.
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About the instructors
- 4.28 Calificación
- 23827 Estudiantes
- 5 Cursos
Dr. Kevin S. Hairston
Author, Business Consultant, Speaker
For over 20 years Dr.Hairston worked for non profit and for profit organizations. He's native of Columbus,Ohio. He has experience serving as Executive Director of several Community Development Corporations,Vice-President of a Real Estate Investment Group,State-Wide Director for a National non-profit organization, and Senior Pastor of Living Word Bible Fellowship. An inspirational speaker/motivator who will hold your attention from the first minute on. A trainer who will help communicate organizational strategies to your group and help them stay in alignment with your organization's mission and goals.
Dr. Kevin S. Hairston is the Pastor/Founder of Living Word Bible Fellowship. He is a native of Columbus, Ohio, where he attended Columbus Public Schools. After graduating from High School, he attended The Ohio State University where he received a Bachelor of Science degree in Political Science. He later attended Trinity Lutheran Seminary where he obtained a Master's degree in Theological Studies. In 2008, he received his Doctorate in Ministry from United Theological Seminary in Dayton, Ohio.
In August of 2009 he released a book titled “Why Men Hide Behind Trees”. In the Spring of 2017, he released a new book titled "Intentional Diversity". Currently he's working on a new book called “Think Like A Woman, Act Like A Woman, Lead Like A Woman”.
Student feedback
Course Rating
Reviews
very nicely explained the basics and important aspects
This is a good brief course if you want a crash course in Marketing for Beginners. I would like to see more basic examples, especially for Business to Business marketing and sample ROI for beginners.
Good
its really a good start for dumb begginers and explains in a simple way, would reccomend putting it in 1.25x speed because the teacher speaks so slow.