Intro - How to Study for this Exam
  • Exam Objectives and Studying Strategy
  • Fill this Study Guide to guarantee you have all the topics covered
Email Best Practices and Design
  • Intro to Email Best Practices
  • CAN-SPAM Act and Deliverability
  • Elements of an Effective Email
Content Creation
  • Create Content with Content Builder
Managing Data
  • Subscriber & Data Management Breakdown
Marketing Automation and Tracking/Reporting
  • Automation Studio
  • Journey Builder
  • Tracking and Reporting
Test Your knowledge
  • Email Specialist Sample Questions