Introduction
- Introduction
Conceptualizing
- Market Research: Identifying & understanding all the factors affecting business
- The purpose: Understand the purpose of Marketing
- USP: Understand the Uniqueness of business offering and diiferentiators
- Market Segmentation: Understand segmentation, identify customerbase
- Conceptualizing
Planning
- Competition: Identify competitor, & NOT competitors! Dealing with competitors.
- Pricing Strategy: How to price, pricing factors, what else to keep in mind
- Targets and Budget: Goals & Targets, How much to spend in marketing activities
- Planning
Executing
- Partners and Collaborators: Identifying & collaborating with potential partners
- Marketing Tools: Types, which ones & how to use them
- ROI & Analytics: Return on Investment, using data to analyse effectiveness
- Executing
Sum-up
- Summing up the course and the way forward in Learning about Marketing
