Introduction to the Course & Marketing Psychology
  • Introduction + Special Invitation (Must Watch)
  • Want 1-on-1 Access to Me? Follow Me on LinkedIn
  • Introduction to the Course & Instructor
  • Why Marketing Psychology is Important
  • The 3 Must Elements to Influencing Your Customers
The Psychology of Getting Attention: Have them Notice You All the Time
  • Priming: What's the first thing that comes to your mind?
  • Priming Example: Using Subtle Subliminal Messaging and Images
  • Priming Example: Color Psychology
  • Verbatim: I know everything about your business
  • Verbatim: Effective Headlines
  • The Baader-Meinhof Phenomenon: I'm seeing your company everywhere!
  • Clustering: Make Your Brand Stick Easily.
  • Clustering Example: Grouping Similar Topics Together
  • Liking/Similarity: The More You Like Someone, the More You’ll Be Persuaded
  • Liking/Similarity Example: Putting Up Your Photo
  • Liking/Similarity: Who are your customers?
The Psychology of Love: How to Get People to Love You & Your Brand
  • Reciprocity: Scratch Their Back For Free & Get Paid for it
  • Reciprocity Example: Free Samples
  • Compliance, Commitment & Consistency: Promises that lead to profits.
  • Compliance, Commitment & Consistency Example
  • Mere Exposure (After 10 times you’ll love it)
The Psychology of Sales: How to Get People to Buy More & Fast
  • Framing: Context is Everything
  • Framing Example
  • Loss Aversion : Must Avoid Loss at all costs, even if it costs me.
  • Loss Aversion Example
  • Authority: We hear and we obey you.
  • Authority Example
  • Scarcity: Time is running out! Act now and buy!
  • Scarcity Example
  • Anchoring: Never Resist a Sale
  • Anchoring Example
  • Social Proof: The Proof is in the People
  • Social Proof Example
  • Decoy: Make Decisions that Don't Make Sense
  • Decoy Example
Course Conclusion & Bonus Lectures
  • Course Conclusion
  • Additional Resources on Consumer Behaviour
  • Thank You and a Little Favour!
  • How to Connect with Basim
  • BONUS: A little gift for you...