Marketing and Promotion Management
- Market Segmentation, Targeting And Positioning
- Market And Environmental Analysis
- Conducting Marketing Research And Forecasting Demand
- Developing Marketing Strategies And Plans
- Place Decisions
What you'll learn
- Market Segmentation, Targeting and Positioning
- Market and Environmental Analysis
- Marketing Plans
- Marketing Research
- Place Decisions
- Promotion Decisions
Description
This short course throws some light on some of the foundational issues in Marketing. Marketing success is usually predicated on the successful management of the 7ps of the Service Marketing Mix, Product, Price, Promotion, Place, Physical Evidence, Processes and People. This course focusses on core marketing issues like Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, as well as Place/Distribution Management in Marketing.
Targeted at advanced undergraduate or MBA students, this course will also be a useful marketing lesson for non-marketing managers.
The University of Sheffield
Other Courses
How to Change Your Thinking & become more Positive
Quick inspirational video tips to shift your perceptions so that you can live the life you deserve.
EssentialSQL: Get Started Learning SQL
Write Queries in PostgreSQL, MySQL, SQL Server, Oracle, or SQLite | Crash Course | Beginner | Interview Prepare
Learn SQL / MySQL database basics FOR FREE
Learn SQL / MySQL for FREE. Database basics
Self Defense Training Military Grade Jiu Jitsu - Best Course
Every Self Defense Technique You NEED to Know in One Course!
Software Testing Simple (Software Quality Assurance QA)
Easiest practical Testing course on the market that will explain you what is QA and testing and what QAs are doing!
Azure Real World Hand-on Training For Beginners.
Azure Real World Hand-on Training For Beginners.
About the instructors
- 4.32 Calificación
- 27623 Estudiantes
- 8 Cursos
Prof Robert Ebo Hinson
Marketing Professor
Professor Robert E. Hinson is a leading voice in marketing on the continent of Africa. With over seventy journal and hundreds of miscellaneous publications to his credit. Robert possesses a doctorate in marketing from the University of Ghana and a second in International Business from the Aalborg University in Denmark.
Robert holds Bachelors and MBA Degrees in Marketing from the University of Ghana as well as Post-Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK. With a professional training career that began in 1998 at the Ghana Commercial Bank Training School, Robert worked as an Advertising Agency Executive from 1998 - 2003 and in that time worked on brands such as APC, Acer, Societe Generale, Canon, Daewoo, Dark and Lovely, Golden Tulip, LG, Lone Star Airways (Liberia), Lufthansa, Microsoft, Mercedes Benz, Peugeot and Symantec.
Reobert joined the University of Ghana Business School in February 2003 as a lecturer.
Student feedback
4.7
Course Rating
Reviews
OFORI-DARKOH ERNEST
19-06-2023
GOOD ONE
Philip Montague
19-06-2023
It was great and understandable. Will put this training to use. Thank you!
Lily Kananda
19-06-2023
I feel it was brief but precise to the point and gave a good insight on what to expect.
Daniel Garibah
19-06-2023
So far its okay and i have learned a lot, but its too easy to say much...