Introduction
- Introduction
What is marketing?
- The marketing process & the 4 P's
- How and where to position your product
Segmentation
- Segmentation - building audiences & buying personas.
- Granular marketing - Why your overall marketing strategy should be granular
Segmenting your audience using different segment types
- Creating your audience using segmentation types
- Applying your audience - A facebook ads example
Where to find your target audience
- Learning more about your target audiences
- Choosing your marketing channels
The structure of your marketing strategy
- How to structure your strategy to reach your audiences effectively
The different stages of the buying process
- Awareness - Consideration & Purchase
The funnels of success
- Pre & Post ad funnels
- Mathmatical examples of the funnels impact
- Impact of creative in the funnel
Setting up ads for success
- The thought process behind effective ad and campaign set up
How to optimize your strategy and campaigns
- The ACE model
