Welcome
  • Welcome
Strategic Outline: Where are we now?
  • Your business: The Marketplace and your business's position in it.
  • Describe your business
  • Define your brand messaging
  • Define your brand messaging
  • Audience and personas?
  • Identifying your Audience & Target Personas
Strategic Outline: Where do we want to be?
  • Defining your objectives
  • Define your objectives
  • Outline your KPI’s and Measurement
  • Outline your KPI’s and Measurement
Its time to Go to Market
  • Funnel stages for your business
  • Your customer’s journey
  • Map out your customer's journey
  • Channel Selection
  • Choose your channels
  • Plan your tactics
  • Plan your tactics
  • Go To Market Plan
  • Create your Go To Market Plan
  • Budget
  • Create a budget that maps to your objectives and KPI's
Ensure success
  • Looking for risks and pivot indicators
  • Implement measurement and tracking tools
  • Revisit KPI’s