- Welcome
- Your business: The Marketplace and your business's position in it.
- Describe your business
- Define your brand messaging
- Define your brand messaging
- Audience and personas?
- Identifying your Audience & Target Personas
- Defining your objectives
- Define your objectives
- Outline your KPI’s and Measurement
- Outline your KPI’s and Measurement
- Funnel stages for your business
- Your customer’s journey
- Map out your customer's journey
- Channel Selection
- Choose your channels
- Plan your tactics
- Plan your tactics
- Go To Market Plan
- Create your Go To Market Plan
- Budget
- Create a budget that maps to your objectives and KPI's
- Looking for risks and pivot indicators
- Implement measurement and tracking tools
- Revisit KPI’s