Module 1 - Core Concepts of Content Writing
  • What is Content Writing
  • About Copywriting
  • Content Writing vs Copywriting
  • Some Interesting Examples
  • Test Your Knowledge About Content & Copywriting
Module 2- Career in Content Writing
  • Why Should You Choose Content Writing?
  • Career Opportunities for a Content Writer
  • Take the Right Approach
  • Popular Freelancing Platforms for Writers
Module 3- How to Begin Writing?
  • Starting to Write Your First Content
  • How to Check Plagiarism in Content?
Module 4 - Mastering Different Types of Content
  • Evergreen Content and Trending Content
  • Blogging
  • How to Start Writing The First Blog
  • Important Tools for Content Creation
  • Writing Home Page Content
  • Writing About Us Page Content
  • Writing Product Description
  • How to Create a Perfect Landing Page
  • Drafting a Promotional Emailer
  • How to Write Banner Copies
  • How to Write Promotional SMS Content?
  • Mastering White Papers
  • About Case Studies
  • How to Write A Case Study?
  • Examples of Some Case Studies
  • Do's and Don'ts of a Case Study
  • Test Your Knowledge About Various Content Types
Module 5 - Understanding Content Marketing
  • What is Content Marketing
  • Buyers Persona
  • How to Market the Content?
Module 6- Google Analytics
  • How to Track Content Performance using Google Analytics?
Module 7 - Must Have SEO Knowledge
  • Keywords & Heading Tags
  • Write a 1500 words blog on Impact of AI in Digital Marketing
Bonus Lecture
  • Bonus Lecture - Final Advice