Brand Integration
- Welcome
- Define integration
- Why integration
- Types of integration
- Vertical Integration
- Horizontal integration
- External integration
- Internal integration
- Integration Process
What you'll learn
- Decide the optimal placement of marketing objectives within a vertical integration framework.
- Understand how a customer decision journey map can enhance marketing endeavors.
- Recapture the essence of a unified brand in the context of brand experience and marketing communication.
- Recognize the advantages of communicating the change story to employees.
- Examine the stages involved in crafting an integration process.
Description
Learn Proven Strategies To Integrate Your Brand & Marketing.
When considering marketing integration, it's common to focus solely on external customer marketing like advertising, social media, and events. However, these are just parts of a larger picture.
This course offers a holistic approach to brand and marketing integration, addressing both external and internal stakeholders and touchpoints. Alongside traditional external marketing methods, we delve into three additional integration types: vertical, horizontal, and internal. By examining common obstacles, we guide participants in implementing integration strategies within their organizations.
This course is designed to offer a comprehensive understanding of brand and marketing integration, encompassing not only external engagements but also internal stakeholders and touchpoints. In addition to exploring conventional external marketing strategies, we delve deep into three other crucial types of integration: vertical, horizontal, and internal.
By dissecting prevalent challenges and offering practical insights, we equip participants with the tools to seamlessly incorporate integration strategies throughout their organizations, fostering coherence and effectiveness across all facets of marketing initiatives.
Throughout this course, our discussions will certainly encompass external customer marketing. However, we'll also delve into three equally critical types of integration. Firstly, vertical integration entails harmonizing your brand with your company's overarching vision, mission, purpose, and values. Secondly, horizontal integration involves aligning your marketing strategy, capabilities, and organizational structure for optimal coherence. Lastly, internal integration focuses on equipping employees with the tools and knowledge to effectively serve as brand ambassadors.
By the end, you'll think about integration in a whole new way that encompasses all internal and external stakeholders and touch points.
The University of Sheffield
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About the instructors
- 3.81 Calificación
- 3049 Estudiantes
- 2 Cursos
Social eCom
Social Media & eCom Consultants
Social eCom comprises a dedicated team of seasoned social media consultants and eCommerce specialists. We understand the demands of managing one's career while juggling the intricacies of social media, promotion, and marketing. Recognizing the overwhelming time commitment these tasks entail, we step in to alleviate the burden for small businesses and entrepreneurs, empowering them to redirect their focus towards core priorities.
Student feedback
3.85
Course Rating
Reviews
Katie Sinclair
19-06-2023
Some info is too basic.
Amos Ndlovu
19-06-2023
The instructor was great in all aspects but I feel that the course needs more exercises.
Hafizur Rahman
19-06-2023
Great Course..
Ryan Kirby
19-06-2023
Great overview of all the options. The instructor spoke really well and was very knowledgeable.
Terry Rees
19-06-2023
It was a nice course. Too bad they don't do other courses.
Sumani Ochse
19-06-2023
Found it usefull to gain knowledge on twitter ads and how they work
Philip Featherstone
16-06-2023
enjoying it so far learning what i need to know