- Welcome!
- Facebook Ads Essentials
- QUIZ - Facebook Ads & Instagram Ads Essentials
- Complete Introduction into Facebook Lead Generation Ads
- Meta (Facebook & Instagram) Lead Generation Ads - Setup & Objective Explanations
- QUIZ - Lead Generation Ads (9 Questions)
- Meta (Facebook & Instagram) Lead Generation Ads - Finalistation
- QUIZ - Lead Generation Ads
- Meta Lead Generation Ads - Retargeting Custom Audiences
- QUIZ - Retargeting (Re-engagement) Custom Audiences (5 Questions)
- Meta Lead Generation Ads - Downloading Contacts & Using Lookalike Audiences
- Meta Lead Generation Ads - More About Lookalike Audiences
- QUIZ - Custom & Lookalike Audiences
- Facebook Messages Ads
- QUIZ - Messages Ads for Messenger, Instagram & WhatsApp
- Bonus Lecture
What you'll learn
- Master Meta Lead Ads creation to target and engage potential customers efficiently across Facebook, Instagram, and Messenger.
- Understand how to seamlessly gather crucial contact details through Instant Forms, enhancing your customer data collection.
- Learn to ask the right questions with custom forms to deeply understand and meet your potential customers' needs.
- Discover strategies for using Meta Lead Ads to drive newsletter subscriptions, whitepaper downloads, and more.
- Utilize audience selection and optimization tools to target your lead ads for maximum relevance and impact.
- Enhance form completion rates by creating user-friendly, mobile-optimized lead forms that reduce drop-offs.
- Tailor Meta Lead Ads for various objectives, including quote requests and event registrations, to align with your business goals.
- Gain insights into creating compelling lead ads that encourage high-quality lead generation across multiple platforms.
- Unlock the potential of mobile lead generation with pre-filled forms that ensure a smooth user experience.
- Personalize and optimize your lead ads for rapid follow-ups or high-quality lead acquisition, setting the stage for increased conversions.
Description
Embark on a Journey to Master Facebook Lead Generation Ads: Transform Your Meta Marketing and Secure More Customers
Dive into the realm of Facebook Lead Generation Ads with our comprehensive course. This course is your gateway to mastering the art of creating impactful lead ads across Facebook, Instagram, and Messenger, ensuring your business thrives in the digital age.
Introduction: Welcome to the Future of Lead Generation
Our course begins with an animated journey, visually introducing you to the essentials of Facebook and Instagram lead ads. Get ready to explore a structured approach that breaks down complex concepts into digestible, engaging content, including screen recordings and interactive quizzes that reinforce learning and ensure retention.
Course Curriculum Overview: Mastering Facebook Lead Generation Ads
Welcome to Your New Marketing Journey: A warm introduction to the course and what you can expect from your learning experience.
Facebook Ads Essentials: Dive deep into the foundational aspects of Facebook advertising, setting the stage for lead generation mastery.
Comprehensive Guide to Facebook Lead Generation Ads: An in-depth exploration of lead ads, tailored for Meta's platforms. Understand how to captivate your audience and generate high-quality leads.
Setting Up Your Lead Generation Campaigns: Step-by-step guidance on creating effective lead ads, from choosing the right objectives to crafting compelling call-to-actions.
Finalizing Your Lead Ad Campaigns: Practical advice on optimizing and concluding your campaigns for maximum impact.
Retargeting with Custom Audiences: Learn the secrets to retargeting and re-engaging potential leads, ensuring your brand stays top of mind.
Harnessing the Power of Lookalike Audiences: Expand your reach by targeting new, similar audiences based on your existing leads.
Advanced Strategies for Lookalike Audiences: Delve deeper into refining your audience targeting to enhance campaign effectiveness.
Engaging Through Facebook Messages Ads: Discover how to leverage Messenger, Instagram, and WhatsApp for direct engagement with potential customers.
Interactive Learning Experience
Each lecture is designed to build your knowledge foundation, supported by quizzes that test your understanding and solidify your grasp of lead generation strategies. From setting up your first campaign to analyzing and optimizing for better results, our course is designed to be interactive and immersive.
What You Will Gain
Comprehensive Knowledge: Master the intricacies of Facebook Lead Generation Ads, from basic setup to advanced targeting techniques.
Hands-On Skills: Apply what you learn through screen recordings and interactive quizzes, ensuring you're equipped to launch successful campaigns.
Strategic Insights: Understand how to effectively use custom and lookalike audiences for retargeting and expanding your customer base.
Direct Application: Learn how to download contacts from your lead ads for immediate follow-up, maximizing conversion opportunities.
Who This Course Is For
Whether you're a marketer looking to enhance your digital strategy, a small business owner aiming to increase your customer base, or a digital enthusiast keen on mastering the latest in social media advertising, this course is designed to elevate your skills and drive your success.
Enroll Now: Transform Your Meta Marketing Strategy
Join us on this exciting journey to unlock the full potential of Facebook Lead Generation Ads. Enroll today and take the first step towards boosting your marketing efforts and acquiring more customers.
Welcome to the Ultimate Meta Lead Ads Mastery: Elevate Your Digital Marketing
Dive into the transformative world of Meta Lead Ads, your key to unlocking the full potential of Facebook, Instagram, and Messenger for unparalleled lead generation. This course is your roadmap to mastering the art of attracting and engaging with highly interested prospects, ensuring your business's growth and success.
Discover the Magic of Meta Lead Ads
Meta Lead Ads are not just about advertising; they're a strategic tool designed to bridge the gap between your business and your ideal audience. By leveraging the power of Instant Forms, this course will guide you through capturing essential contact details with ease—names, emails, phone numbers, and beyond—straight from your target audience.
But we don't stop there. Learn how to customize these forms to ask the right questions, allowing you to dive deeper into understanding your potential customers' needs, preferences, and behaviors. This tailored approach not only enhances your lead quality but also aligns perfectly with your business objectives, making every lead a valuable asset.
What You'll Achieve with Meta Lead Ads:
Pinpoint and Engage Your Ideal Customers: Develop strategies to identify and connect with potential customers who show a genuine interest in what you have to offer.
Build Your Subscriber Base: Efficiently gather information to grow your newsletter subscribers, keeping them informed and engaged with your brand.
Promote Your Resources: Drive significant downloads of your digital assets, such as white papers, e-books, and brochures, adding value to your audience's experience.
Unlock Customer Insights: Gain a competitive edge by understanding the interests, behaviors, and preferences of your potential clients through tailored questions and interactions.
Boost Program Enrollments: Use the power of targeted advertising to encourage sign-ups and enrollments in your courses, webinars, or any educational programs you offer.
Why This Course is a Game-Changer
This course is meticulously designed to empower you, whether you're a marketer aiming to sharpen your skills, a business owner seeking to expand your customer base, or a digital enthusiast eager to explore the latest in Meta advertising. You'll walk away not just with theoretical knowledge but with practical skills and strategies ready to be applied to your digital marketing campaigns.
Join us as we journey through each step of creating, optimizing, and scaling your Meta Lead Ads campaigns. From the initial setup to advanced targeting techniques and analyzing campaign performance, we'll cover it all.
Enroll Now and Transform Your Digital Marketing Strategy
Step into the future of digital marketing with our comprehensive course on Meta Lead Ads. Embrace the opportunity to transform your marketing strategy, engage with your ideal customers on a deeper level, and achieve measurable business growth.
Let's embark on this exciting journey together. Enroll today and start transforming your business with the power of Meta Lead Ads.
Simplifying Lead Generation with Meta Lead Ads: A Guide to Enhanced Connectivity
Embrace the simplicity and efficiency of generating leads with Meta Lead Ads, your streamlined solution to connecting with potential customers across Facebook and Instagram. This segment of our course is dedicated to showing you the straightforward process of creating impactful lead ads, whether through Meta Ads Manager or directly on your Facebook Page, and how these ads fluidly integrate across a plethora of platforms for maximum reach.
Multi-Platform Integration for Maximum Exposure
Discover how to leverage the full power of Meta's ecosystem, placing your lead ads not just on Facebook Feed and Stories but also across Instant Articles, In-Stream Videos, Marketplace, Instagram Feed, and Instagram Stories. This extensive coverage ensures your message reaches potential leads no matter where they spend their time online.
User-Friendly Forms for Enhanced Lead Quality
Learn the art of crafting user-friendly forms that appear with just a tap on your ad, providing a seamless experience for users to submit their information. We'll guide you through accessing this vital data via Meta Ads Manager or Meta Business Suite, and we'll introduce efficient strategies for integrating with CRM systems like Mailchimp or Salesforce to streamline your lead management process.
The Convenience of Mobile-Optimized Forms
Meta Lead Ads are designed with the mobile user in mind, overcoming the typical challenges of filling out forms on small screens. With forms that are pre-populated with the user's Facebook information, the process becomes a few simple taps away, enhancing the user experience and significantly increasing the likelihood of generating high-quality leads for your business.
Leverage the Power of Mobile
This course will highlight the importance of mobile platforms in today's digital marketing landscape and how Meta Lead Ads' pre-filled forms ensure a frictionless experience for users. By making it incredibly easy for potential customers to connect with your business, you're not only improving their experience but also significantly boosting your lead generation efforts.
Join us as we delve into these key aspects of Meta Lead Ads, providing you with the knowledge and tools to harness the full potential of this powerful lead generation tool. With hands-on guidance and practical tips, you'll be well-equipped to create, launch, and optimize your Meta Lead Ads, paving the way for meaningful connections and driving your business forward.
Maximizing Meta Lead Ads: Elevate Your Lead Generation Strategy
Embark on a transformative journey to revolutionize your lead generation strategy with our comprehensive course on Meta Lead Ads. Dive deep into the nuances of crafting ads that not only capture attention but convert interest into tangible leads, optimizing your marketing efforts for impactful results.
Streamline Your Lead Capture Process
Learn how to significantly reduce drop-offs with a process designed to enhance form completion rates. With pre-filled forms based on user profile information, experience the ease of capturing leads that are both valuable and willing to engage with your brand.
Target Leads with Precision
Uncover the secrets to discovering leads that matter most to your business. By combining the power of Meta Lead Ads with sophisticated audience selection and optimization tools, you'll learn how to target your campaigns for the most relevant and interested audiences.
Customize for Quality
Gain insights into crafting forms that ask the right questions, enabling you to gather crucial information from potential leads. Through customizable forms, prioritize the collection of essential data, ensuring the leads you generate are of the highest quality.
Seamless CRM Integration
Explore the seamless integration of Meta Lead Ads with your CRM system. Learn how to automate the sync of newly generated leads for immediate action by your sales team, streamlining your lead management process for efficiency and effectiveness.
Personalize for Greater Engagement
Discover the versatility of lead ads to cater to a wide array of objectives, from quote requests to event registrations, and everything in between. Tailor the user experience to meet your audience where they are, enhancing engagement and fostering connections that matter.
Optimize for Your Goals
Understand how to personalize and optimize your lead ads to align with your marketing goals. Whether you aim to increase brand awareness, drive customer acquisition, or anything else, customize your lead ads to ensure rapid follow-ups and generate top-tier leads.
Join us on this educational voyage, where you'll be equipped with the knowledge and tools necessary to leverage Meta Lead Ads effectively, transforming your lead generation efforts into a strategic advantage for your business.
We look forward to guiding you through every step of this journey, unlocking the full potential of your marketing campaigns.
Warmly,
Ing. Tomas Moravek & Team
Internet Efficiency Awarded Meta Ads Expert
About the instructors
- 4.4 Calificación
- 975403 Estudiantes
- 63 Cursos
Ing. Tomas Moravek
Awarded SEO & Meta Advertising Expert | 900,000+ Students
In the tapestry of the digital age, where each thread represents a journey of growth and discovery, Tom has woven a narrative rich with knowledge, dedication, and an unwavering commitment to the empowerment of his students. Since the pivotal year of 2018, Tom has been the guiding star for over 900,000 Udemy learners, navigating them through the complex constellations of Facebook, Instagram, WhatsApp, and Messenger Ads, as well as the expansive universe of Digital Marketing Strategies, ChatGPT, Copywriting, and SEO. His counsel has shaped the strategies of titans like RE/MAX since 2014, and in 2016, his prowess was recognized with the Internet Efficiency Award, a testament to his visionary campaigns on Facebook Ads.
The narrative took a heartfelt turn in Christmas 2019, when a young Swedish student's message illuminated the profound impact of Tom's teachings. This moment was not just a testament to Tom's influence but a catalyst for a deeper mission. Moved by the transformative journey of his student, Tom embarked on a relentless quest to enrich his offerings, dedicating countless nights, weekends, and holidays to crafting educational experiences that not only inform but inspire.
Tom's odyssey through the realms of education and digital mastery began long before his Udemy fame. His early role as a Cambridge ESOL Examination Manager and his award-winning work with the blind in 2010, recognized by the Ministry of Education in Prague with the 2008 European Prize Label, laid the foundations for his educational philosophy. The establishment of the European Educational Centre in 1998 and his leadership there until 2012 underscored his commitment to accessible, transformative education. His academic journey, marked by a pivotal thesis at the University of Hradec Králové on e-learning, paved the way for one of Europe's most successful digital learning project.
Tom's marketing acumen, honed over years from 1998 onwards, reflects a journey of innovation and impact. From launching the first website and marketing campaign for the European Educational Centre, to his invaluable contributions to projects like Bath Deluxe, Chateau Trnová, Design Living 365 and Bauhaus Scandinavia, Tom stands as a rare gem in the educational field, blending profound educational insights with real-world marketing skills.
The year 2021 marked another milestone when Tom became the first Udemy instructor to navigate his students through the challenges posed by Apple & EU restrictions on Meta Ads. His pivot to AI-Powered Digital Marketing Strategies in 2023, with a focus on ChatGPT, demonstrates his commitment to staying at the forefront of technological and educational evolution.
Driven by a deep-seated belief in the transformative power of education, Tom's mission transcends mere knowledge transfer. It's about inspiring change, nurturing potential, and opening doors to new opportunities in our rapidly evolving digital landscape. His decision in 2024 to dedicate himself fully to his students as a full-time Udemy instructor is a bold affirmation of his commitment to their growth and success.
Tom's life, shared with his wife and their beloved rescued dog in the serene Costa Del Sol, is a reflection of his teaching philosophy: finding joy in simplicity, beauty in learning, and fulfilment in empowering others. The gratitude and success stories of his students are lifetime motivation for his activity.
Tom's story is a beacon of hope and inspiration, a reminder that education is the key to unlocking our fullest potential. His journey invites us to embark on our own paths of discovery and transformation, guided by the light of knowledge and the power of dedication.
"Thank you for sharing. I am addicted to your courses, and after YouTube will do Facebook Marketing for Realtors. I have taken one short course for Facebook marketing for $1,000 and must admit that yours is way better. Not to mention the price difference. Thanks again. See you on the course!" Kateryna
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
Student feedback
Course Rating
Reviews
informative
Amazing!
I like this course, it is a very good intro and start.
Everything is overview.
Nice graphics and simple vocabulary to understand the basis of this important course
nice hard work
Informative :)
WoW! This course was awesome.