Music Marketing Fundamentals
  • Welcome to Music Marketing 101
  • How to Navigate a Udemy Course
  • How Bob Became a Music Marketing Pioneer
  • Your #1 Music Marketing Asset
  • How to Get Comfortable with Marketing and Sales
How to Use the Internet and Social Media to Promote Your Music
  • Internet Strategy and How to Build Your List
  • The Octopus Marketing Formula Explained
  • Social Media: How, When and What to Post
  • The Best Way to Embrace Technology for Music Marketing
The Big Picture Principles of Music Marketing
  • Fan Engagement: Why and How to Do It
  • How to Deal with Music Marketing Overwhelm
  • Marketing Mistakes and Lessons from Karmin
  • Bob's Best Advice on Long-Term Music Success
  • Music Marketing 101 - Final Thoughts