How Germany won the World Cup of Nation Branding

When I first came to the shores of the Zulu Kingdom, I was astounded to discover that the legendary Zulu King Shaka had grown his Sphere of Influence ??,??? ????? ?? ?? ?????

This is why for the past 20 years, I have been digging through the Archives, visiting the Battlefields and sifting through the Propaganda of the History Books, to uncover ??? ???? ?????? of the Great Emperor

A Secret that is best described by a Formula that is at the Core of the Greatest Brands in History:

PBL = R x E²

In other words, Personal Brand Loyalty is determined by evoking ????????????? ??????? ?????????

??? ???? ?????? why Emperor Shaka was able to grow his empire 10,000 times in 10 Years, was that he attracted the best soldiers and generals to join his Army voluntarily

When he ?????? ??? ???? from the reach of the infamous Smelling-Out Ceremony

thereby leveraging the most fundamental ?????? ???????? ?? ????????, the Principle of Reciprocation - which means you have to

❶ Be the FIRST to Give and

❷ What you give is UNEXPECTED and

❸ Highly PERSONALIZED

When you turn your focus from yourself to others, both in business and in life, doors will open that ??? ??? ??? ???? ???? ??????? – from Company Directorships to TEDx talks across the World & Industry Awards

And the best Way to win ??? ?????? ?? ???? ???????? and build deeply meaningful Relationships that will last you a lifetime, is to elevate others before you elevate yourself

When I applied Reciprocation in my own life (and business) I was able to

❹ build a ?????? ????? ????? (on the likes of CNBC and Carte Blanche)

❺ help South Africa achieve the ??????? ????? ???????? ????? in the history of the FIFA World Cup (92%)

❻ develop Strategic Relationships with Global Leaders, ????????? ? ????? ?????????, Olympian Athlete and one of the most celebrated World Record Holders

And it was as a result of Reciprocation that enabled a Consulting Client of mine to grow their Business ??? ???? ?? ?????

and propelled my FIFA World Cup Book to Bestseller Status with ½ ??????? ?????? in Print

When I started to apply Reciprocation on LinkedIn and promote others rather than myself, I earned ?,?? ??????? ??????? Views in 100 Days

And so can you, thanks to the ?????????????™ ?????????: The 7 Steps to attracting Clients-for-Life on LinkedIn