Introduction
  • Introduction
  • Why Number 1 on Google is So Important
  • What We'll Cover in this Course
Theory: "What are they talking about?"
  • What is a Search Engine?
  • SEO: Search Engine Optimisation
  • SEM: Isn't that the same?
  • What is Indexing
  • What is a Crawler? Some sort of Spider?
  • Algorithms: What they are and why you need to care
The Tools of the Trade
  • Answer the Public
  • Semrush
  • Ubersuggest
  • Yoast SEO
  • Google Analytics
  • Google Search Console
Optimizing your Website
  • Mobile Ready Site
  • Content Check: Readability
  • Content Check: Technical Green Light
  • Site Audit
  • Explore More Keywords & Localization
Next Steps & Closing
  • Next Steps
  • Hasta la Vista, Baby.