Introduction
  • Introduction
  • Topics Covered
The Master Marketer
  • The Fundamental Question
  • Who Is Our Bob?
  • What Is Bob Trying To Buy?
  • Are You Selling What Bob Is Trying To Buy?
  • Activities To Complete
Marketing To Bob Online
  • Interruption Or Magnetic Marketing?
  • Bees & Flowers
  • Understanding Search Engines
  • Activities To Complete
The Buyer Journey
  • The AIDA Buying Process
  • An Example Of AIDA
  • Building An AIDA Funnel
  • A Standard Online Marketing Funnel
  • A Copywriting AIDA Funnel
  • Tools Vs Funnels
  • Activities To Complete
Branding For Bob
  • Understanding Branding
  • Personal Or Business Branding?
  • Design Cues & Tips
  • Establishing Authority
  • Solving Bob' Problems
  • The Importance Of Community
  • Marketing Mission Statements
  • Activities To Complete
Marketing Campaigns
  • Talking In Bob's Language
  • What Content Does Bob Like?
  • The Golden Rule
  • Where Does Bob Hang Out?
  • Managing Time Expectations
  • Content Launching
  • Activities To Complete
Closing The Sale
  • Bob's Worldview
  • Two Modes Of Thinking
  • Questioning & Listening
  • Buyer Personas
  • The Buyer Persona Exercise
  • Building Sales Copy
  • Asking For The Sale
  • Creating A Sales Pitch For Bob
  • Bob As An Advocate
  • Activities To Complete
Course Summary
  • Bonus Lecture