Introduction
  • Introduction to Facebook Ads
  • How Facebook Ads Works
Basic Terminologies
  • Important Ads Terms
Setting Up for Success
  • Creating a Facebook Page
  • Navigating the Facebook Ads Manager
Understanding the Basics With the Help of Traffic Type Campaign
  • Types of Facebook Ads
  • Basic Terminology : Campaign, Adset , Ads
  • Understanding Budget & Schedule
  • Understanding Target Locations to Show Your Ads
  • Selecting the Age Group & Gender to Show the Ads
  • Audience Creation
  • Understanding Ads Placement Options
  • Crafting Your Ad Content: Text, Images, and Videos & Publishing the Campaign
Creating Other Types of Campaigns
  • Creating Your First Awareness Campaign
  • Creating Your First Engagement Campaign
  • Creating Your First Leads Campaign