INTRODUCTION: Insider Persuasion
  • How This Course WILL Turn You Into A Master Persuader
PART 1: The 3 Monster Persuasion Myths
  • Why You Need To UNLEARN What You Know About Persuasion
  • The "Make Them Wrong" Myth
  • The "Be Understood" Myth
  • The "Give Them Reasons" Myth
  • How To Master The Myths Today
PART 2: The 7 Personality Traits of the Most Persuasive People
  • The 7 Hidden "Persuasion Personality Traits"
  • Trait #1: Abraham Lincoln's Secret
  • Trait #2: An Accidental Discovery from a Trip To India
  • Trait #3: Tony Robbin's Secret
  • Trait #4: How Getting Pulled Over By A Cop Taught Me THIS
  • Trait #5: The BIGGEST Secret of Persuasion
  • Trait #6: Walt Disney's Secret
  • Trait #7: A Winning Formula from a U.S. Presidential Campaign
  • How To Master The 7 Personality Traits Today
PART 3: The 10 Question Checklist To Answer Before ANY Important Conversation
  • The "Pre-Persuasion Checklist"
  • Your First "Magic Persuasion Tool"
  • Your Second "Magic Persuasion Tool"
  • Your Third "Magic Persuasion Tool"
  • Need Questions
  • Offer Questions
  • Obstacle Questions
  • Delivery Questions
  • How To Master The Pre-Persuasion Checklist Today
PART 4: The 12 Pieces of the Most Persuasive Messages
  • The 12 Piece "Power Persuasion Framework"
  • Step 1: Why You Must Start Like A Forklift
  • Step 2: How To Set The Stage
  • Step 3: Uncover The Situation
  • Step 4: Bring Yourself Into The Message
  • Step 5: Feel Their Pain
  • Step 6: Amplify
  • Step 7: Feel Their Desires
  • Step 8: Get Them To Persuade Themselves
  • Step 9: Creating A Bigger Vision They Can Step Into
  • Step 10: Easing Into A Solution
  • Step 11: Getting Agreement
  • Step 12: Turning A "Yes" Into Action
UNADVERTISED EXTRA: Take Your Message To The Next Level
  • 3 Things To Weave Throughout
  • What To Do When You're Done
  • How To Influence Yourself Or A Group
Final Thoughts
  • What To Do Now
  • BONUS: Want More?