Introduction
  • Who is Jim Weber?
  • Traditional Marketing's 5 Fatal Flaws
  • What is Pay-Per-Click Marketing?
  • My PPC Success Story
  • What You'll Learn in PPC 101
Module #1: PPC Case Study
  • Module Intro
  • Zingerman's Deli PPC Results
  • Module Recap
Module #2: Sales Process
  • Module Intro
  • 4 Steps & 3 C's of PPC Sales Funnel
  • 5 Types of Leads
  • Module Recap
Module #3: PPC Math
  • Module Intro
  • PPA, RPA & CPA
  • Goal of PPC: Increase 3 C's of Sales Funnel
  • Return on Investment
  • Module Recap
Module #4: Success Stories
  • Module Intro
  • Success Stories by Lead
  • Keys to PPC Success
  • Module Recap
Module #5: Campaign Managers
  • Module Intro
  • PPC as Sports Team
  • PPC Manager's Job vs. Your Job
  • Finding & Hiring vs. Do It Yourself
  • PPC One-Sheet
Conclusion
  • Module #1: PPC Case Study
  • Module #2: Sales Process
  • Module #3: PPC Math
  • Module #4: Success Stories
  • Module #5: Campaign Managers